Them’s Concept: your French partner for the design and fabrication of your booth at TFWA Cannes

The TFWA World Exhibition & Conference Cannes is the annual international rendezvous for the duty-free and travel retail industry, and it is also the must-attend event for internationally renowned brands. To stand out in this environment, the design and production of a custom booth that reflects your brand image are essential. At Them’s Concept, we have had the opportunity to collaborate with various brands during the different editions of this event, creating unique spaces that reflect their identities. Discover how we have translated and adapted their brand universes through custom booth spaces.

Victoria’s Secret

Victoria’s Secret, the iconic lingerie and fashion brand known for its seductive collections and commitment to embodying self-confidence and beauty, has entrusted us once again with the creation of their showroom. A space of over 300 square meters is entirely dedicated to the renowned brand, representing an adaptation of the original concept envisioned by their in-house teams. The project has been tailored in accordance with the brand’s precise guidelines, ensuring the preservation of their powerful identity in every detail. The space captivates visitors with its elegance, soft colors, and charm, while perfectly reflecting the brand’s vision.




For the renowned distributor of fragrance brands Mauboussin, Façonnable, and Osée, an elegantly simple booth was conceived by the brand itself and then adapted and manufactured by our teams. This space features numerous niches designed to subtly and tastefully showcase their various brands. Special attention was given to the aesthetics and presentation of the products. Furthermore, the Mauboussin showcase, facing the aisle and adopting a Haussmannian style, takes inspiration from one of the brand’s boutiques. Portrait-format screens allow for digital animation within the booth while highlighting the brands.


Thélios, the result of collaboration between LVMH and Marcolin, chose to partner with Them’s Concept for the fabrication of their space, entirely dedicated to a selection of leading eyewear brands. This concept, internally designed by the brand’s team, was meticulously executed during the TFWA Cannes event by our team. The 102-square-meter space stands out with its elegant simplicity, showcasing the products while faithfully reflecting the brand’s vision. The numerous discussion areas allow for the efficient organization of multiple simultaneous meetings, while meeting rooms provide a more confidential environment for new collection presentations. The “Thélios caffè” offers visitors an interactive experience with a barista creating beverages on the stand, a clever nod to the company’s Italian origins.





Founded in 1961 by André Courrèges, the Courrèges Parfums brand continues to make its mark in the history of perfumery with its modern and innovative fragrances. For its presence at TFWA Cannes, Courrèges entrusted our teams with the creation and realization of its booth, distinguished by its refined elegance that highlights the brand’s iconic products. This minimalist approach allows visitors to fully focus on Courrèges’ creations and immerse themselves entirely in its universe.


The Parfumer’s Workshop

The Parfumer’s Workshop est une entreprise qui incarne l’art de la création de parfums personnalisés et sur mesure, offrant à ses clients Duty Free la possibilité de participer activement à la création de leur propre fragrance unique. Le stand de The Parfumer’s Workshop, dans des tons monochromes, met en lumière leurs parfums et leurs marques. Cet espace comprenait un bar, des espaces d’exposition mais aussi un espace pour les rendez-vous, offrant une expérience complète aux visiteurs.


Why contact us for the design of your next exhibition booth at TFWA Cannes?

Them’s Concept is a French design agency with over 25 years of experience in creating and manufacturing custom exhibition spaces, including 20 years of experience at the TFWA trade show. We take pride in our collaborations with renowned brands and our support for them at TFWA Cannes. We are capable of providing turnkey solutions, from design to manufacturing, or collaborating to adapt your existing concepts for the trade show and managing production accordingly for one or multiple events. In addition to our expertise at TFWA Cannes, we have an international presence, including at the TFWA Asia Pacific event in Singapore.

Discover our stand designs and fabrication on our portfolio:Portefolio Them’s Concept.